Growth Review
Your traffic is climbing and you officially outpaced your nearest competitor in May, so whatever you're doing is clearly working. This page is about how much more there is. We audited your website, your Google performance and all 136 of your reviews to find the gaps holding you back, and we found things no one else has flagged: ten counties' worth of search traffic with no pages to capture it, your highest-praise reviews hidden from view, and one damaging review sitting right where homeowners look before they call. And there's more. A fix in your homepage headline that takes two minutes. One article quietly pulling in a fifth of your entire traffic. A search four times bigger than the one you already win, with your name nowhere in it. It's all detailed below, and we've already taken care of most of the fixes for you.
Why are you first in Meath? Because your website actually talks about Meath. That's most of the secret. And it's why you're nowhere for the other ten counties you serve: your site has 7 pages, and not one of them is about Dublin, Kildare, Wicklow, Westmeath or anywhere else. Google can't recommend a Dublin page that doesn't exist.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| solar panels meath | 110 | You're first. The proof. | Yours |
| solar panels dublin | 480 | Over 4x the Meath search. No page. | No page |
| solar panels kildare | 110 | Same size as Meath. No page. | No page |
| solar panels wicklow | 90 | It's in your homepage headline. Still no page. | No page |
| Westmeath · Louth · Kilkenny · Laois · Offaly · Cavan · Longford · Monaghan | more | All served, none covered. Worth sizing properly with Google's own numbers. | No pages |
Advertisers currently pay Google around 26 euro for a single click from "solar panel installation Dublin". That's the going rate for one visitor. A county page earns those visitors without paying per click, and unlike ads, it keeps working after you stop paying.
Here's why this is the biggest opportunity in this report. County pages are a whole second source of traffic that most installers never build, and you're unusually well set up for it: Google already trusts greenelectric.ie, which is the hard, slow part. New county pages don't start from zero, they borrow that trust and can start ranking in months rather than years. Eleven counties, eleven proper pages, each one catching its own searches every month. That's how a site goes from 317 visitors a month to a multiple of it, without spending a euro on ads.
One proper article on your site, the solar grants guide, brings in almost a fifth of all your Google traffic on its own. That's not luck. You're already the kind of company Google trusts on this subject: your grants page sits high on the first page for "solar panel grants Ireland", one of the most searched solar questions in the country. Push it into the top three and it's a different volume of enquiries, and the top three take nearly all the clicks.
The pattern is simple: when Green Electric writes about solar, Google listens. You've just only done it three times in eighteen months. A steady article a month, answering the questions homeowners actually Google (what panels cost, how the grant works, selling power back to the grid) compounds. Each one keeps pulling in readers for years.
County pages, a stronger grants page, and an article a month. None of it needs an ad budget. It needs a website built to carry it.
Here's the honest part of this review. Green Electric has 15 years behind it, a big professional team, and one of the best review records in Leinster. But a homeowner who has never heard of you doesn't see any of that when they land on the site. They see a page that undersells the company behind it. Before someone spends 10,000 euro, they check three things, in about 10 seconds:
This isn't a matter of taste. It's measured behaviour:
What this looks like in practice for Green Electric: a cleaner, faster, more modern website end to end, not just a patched homepage. One that looks reputable the second it loads, leads with the badge, the review count and real installation photos, and ticks every box in the homeowner's head before they've scrolled once. Branded photography of your actual team and vans instead of stock images. A gallery with the town under each job. A site that finally matches the standard of the company behind it, so the trust you've spent 15 years earning is felt in the first 10 seconds.
Your Trustpilot page holds exactly one review, and it's a 1-star. So anyone who checks Trustpilot sees "Green Electric: 1.0 out of 5" while Google says 4.6 from 136. Ask three happy customers to leave a Trustpilot review this week and that number flips permanently. Costs nothing, takes ten minutes.
Most companies have to manufacture trust from nothing. Green Electric doesn't. The raw material is already there, sitting unused. Here are three quick ones, with the first bit of work done on each. There's plenty more where these came from.
Start at the top. Most of the first block is small stuff, ten minutes here and there, and honestly none of it needs us. The bottom block is where the real growth is.
We won't throw a made-up revenue figure at you, you know your numbers better than we do. Here's the sum in its honest parts. 317 people landed on the site from Google last month. A site that fails the three trust checks might turn 2 in every 100 of them into a survey request. A site that passes all three converts a multiple of that, and the county pages grow the 317 itself. You know what an average installation is worth to you, and what your surveys close at. Run those numbers on an extra handful of surveys a month and you'll see why we bothered writing this.
Your Google traffic grew 70 percent since March. Every month, more homeowners land on the same site that keeps the brand's strongest evidence hidden. Growth in visitors without growth in trust just scales the missed calls.